Social Media Fuels Paradigm Shift in B2B Prospecting

February 25, 2015 admin

The recent times have witnessed a paradigm shift in B2B prospecting methods. Gone are the days where business development professionals would make a few hundred calls in a week and end up in striking a conversation with just 3 or 4 prospects. B2B prospecting now is no longer “just” demographic based. It is now more of “activity or persona based“. With the growing influence of social media, it is imperative for business development professionals to realize that there are multiple…

4 New Ideas for Pursuing Sales Prospects

January 31, 2015 admin

Prospects Going Silent? – Re-Engage Them Sales professionals spend over 40% of their productive time in following with their prospects. While the most popular media have been email and phone call, our experience shows that the hit rate is not as big as it should ideally be. So are there any new ideas out there? That’s when we bumped into Tim Wackel. Tim is an expert sales coach with a history of leading sales teams, big and small, to great…

Sales is an Adventure,… Hope you got a toolkit?

August 14, 2014 Peter Ekstrom

Many years ago I started my sales career selling beer and bottled water. Back then, my company was a distributor for a competitor to Perrier called Ramlosa. Ramlosa was a mineral water imported from Sweden, and they hired tennis star Bjorn Borg to be their company spokesperson to promote the product in advertisements. One particular day I happened to walk down the street I used to frequent, and saw the ‘Grand Opening’ sign for the Walken’s Cafe. A big sign…