How to research on your C-level prospects in no time
A sales person who is uninformed about the prospects’ business/industry cannot address their problems effectively. This makes ‘Research Prospects’ an integral element of sales prospecting. How would you react if you were a C-level executive and a sales person, with inadequate knowledge about your business, approaches you with his product or service? Would you politely encourage him to go ahead or try to get rid of him as quickly as possible? Will you have the confidence that the sales person will…