Business Events are great platforms to foster new relations and nurture the existing ones. Leverage them effectively. One of the key components of the Annual Marketing Budget of any organization is participation in business events. Tradeshows, exhibitions, conferences, seminars; all these fall into this category. Business events are great platforms for companies to tell the market about themselves. They present to you an opportunity to interact with your prospects (decision makers), study your competitors, establish new partnerships, meet your existing…

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A sales person who is uninformed about the prospects’ business/industry cannot address their problems effectively. This makes ‘Research Prospects’ an integral element of sales prospecting. How would you react if you were a C-level executive and a sales person, with inadequate knowledge about your business, approaches you with his product or service? Would you politely encourage him to go ahead or try to get rid of him as quickly as possible? Will you have the confidence that the sales person will…

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