How to Increase Sales Opportunities by Reaching Multiple Decision Makers
As a B2B sales professional, you invest significant time and effort to identify key decision makers in your target accounts and uncover their business contact information to increase sales opportunities. Once you’ve made that connection, the next step is to craft the right message, engage the prospect, and secure a sales appointment. From there, you work diligently to deliver a compelling demo and drive the conversation forward, all in hopes of closing the deal. But what happens when the decision…
