Lead generation is a process of identifying potential customers and attracting them to your business, products, or services, building your sales pipeline. A lead refers to the contact as well as demographic information of a customer who is interested in a product or service. Lead generation is simply a critical component of any marketing strategy. It is often challenging for marketers to generate traffic and leads for their businesses. Fastest Way to Build B2B Prospect Lists Try for Free! Lead…

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B2B sales appointment setting is an important part of the B2B outbound lead generation process. Carrying out research, creating an ICP and buyer persona, generating leads, personalizing email content, cold calling, cold emailing, tracking, and analysis, all of which is a process that is followed aiming to set a sales appointment. Earlier, the salesperson used to do all of the work. With the evolution of the B2B sales and marketing world, now the part of selling and closing deals is…

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With US Thanksgiving and December holidays upon us, most of the salespeople see the holidays as a barrier to booking meetings. But the smart ones know it’s a perfect time to drop an email into their prospect’s inbox. #1 B2B Prospecting Tool to Find your Ideal Customers in 50+ Ways! Try for Free! Here is why December is the best month for B2B prospecting Open Decision Makers Calendars CXOs/VPs avoid scheduling big staff meetings in December for various reasons including…

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The process of Lead generation or prospecting can be overwhelming. But by identifying specific target accounts, who would become your ideal prospects, you’ll use your time wisely and efficiently, bringing order to your lead generation process. If you have a list of target accounts in place, you can go online to identify key decision-makers, do live research and find other information about the prospects. The internet makes it easy to find detailed information about your potential prospects. Let’s discover the…

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Businesses use various action plans to improve sales performance. It propels your business towards growth. However, salespeople find it difficult to improve sales performance. Sales development reps are often busy with too many things on their plate. They generate leads, call prospects, follow up emails, take part in sales meetings, do prospect research, update CRM, and other administrative tasks. In addition, they have to handle the pressure of achieving the sales & revenue targets. Therefore, it affects the sales performance…

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