How to Update your B2B Marketing Database in no Time
A complete and up-to-date prospect / customer database is always a great asset and a goldmine for any business. It definitely helps you to grow your business without having to rely on new leads. However, a recent study suggests that a staggering 84% of the marketing databases are barely functional. The study also suggests that 88% of the data did not have the basic information such as industry, company revenue & number of employees, and 64% of the records did…