“New LinkedIn” gives powerful advantages to Sales Navigator & Recruiter users

In January LinkedIn made two big changes

1. They rolled out a new user interface
2. Restructured SKUs

There is no objective way to tell how good the LinkedIn UI changes are;
However, sales experts say with high confidence, the restructured LinkedIn SKUs give a huge (2x) prospecting advantage to users of Sales Navigator and Recruiter Accounts.

Here’s why Sales Navigator & Recruiter users will see 2x better results:

• LinkedIn has taken out several Free prospecting capabilities from 90%+ of users who have lesser & free accounts. This means they won’t be able to Target OR Introdduce themselves to new prospects as easily as Sales Navigator & Recruiter users can. I will explain 2 features below
• No Advanced Filtering for lesser & free accounts – In the past, users with free and lesser accounts could filter extensively, & narrow down hundreds of prospects into a handful to target.
  With new LinkedIn changes users, with free and lesser accounts, are stuck with spending hours manually sifting hundreds of records. It only takes couple of clicks for Sales Navigator and Recruiter accounts
• No Profile Advertising for lesser & free accounts – In the past, users with free and lesser accounts could visit unconnected prospects and leave a caller-id in the form of “Profile View” that included their picture and a 80 character headline.
  With new LinkedIn changes when users, with free and lesser accounts, visit an unconnected prospect, their caller-ID shows up as unknown. If you have a Sales Navigator or Recruiter Account, you can leave the full “Profile View” by just visiting a prospect. This is a huge prospecting advantage, because in the past if 10 people visited your prospect saw 10 messages – with the change, the prospect will likely to see only 2 or 3 out of 10 visitors – and you would be one of the lucky ones.

Since 90%+ of the users that fall into the free or lesser LinkedIn account category, won’t be able to do targeted prospecting; Starting February Sales Navigator and Recruiter users can expect to get 2x or higher view back rate from prospects they target. Happy hunting…

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Chandra Bodapati
ceo/founder of eGrabber Inc
[email protected]
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