How to overcome the biggest lead generation Challenges in B2B
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One of the biggest challenges faced by 58% of marketers in the B2B niche is lead generation. And with the constantly increasing competition, the percentage of marketers facing this pain point is unlikely to decrease in the near future.
A major percentage of businesses are relying on lead generation for generating quality leads, implementing consistent lead generation activities, getting the attention of decision-makers, tracking, measuring and so much more.
The top lead generation challenge over the years seemed to be finding a way to get the attention of potential leads.
To overcome your lead generation challenges, you will have to emulate these 3 things acquire clients effectively & fill your sales pipeline.
Avoid using Lead Database
A bad input such as using a lead database can lead to bad output in online lead generation. With a lead generation database, you cannot have accurate or deep insights about your potential clients.
It is important to thoroughly review your needs such as the types of software solutions your business requires.
The data you use should be validated and verified data to gain accurate insights and achieve effective communication with prospects.
Build a List of Targeted Companies
Start by identifying specific target accounts that would more likely become your ideal prospects. Starting off with building a targeted companies list will help you save time and have a smoother lead generation process.
It does not help you overcome the biggest challenge of grabbing the attention of decision-makers but also has other lead generation benefits such as Identifying high-quality prospects, simplifying the sales process building a better relationship with customers and, increasing ROI.
Using a buyer persona to focus and identify high-quality accounts will give deeper insights into your prospects. With a personalized email campaign, you will be able to witness higher engagement rates than usual. A well-personalized approach highly influences your potential prospect’s buying decision.
Find and Reach Decision-Makers Smartly
LeadGrabber Management-Finder Pro is an Account-Based Lead Generation Software designed exclusively for B2B businesses to Identify Key Decision Makers Contacts, at Specific Companies, within a Specific Market.
It enables sales, marketing, and lead generation teams to build targeted account lists and quickly find the decision-makers (CEOs, CTOs, CFOs, CIOs, CXOs, VP-level, Director-level, Founders,.).
The software also helps you to build verified C-Level executive’s email lists along with phone numbers, so that you can engage them with personalized marketing campaigns. You can build CXOs lists for your targeted accounts twenty times (20x) faster than marketing and lead generation teams can build manually. You can use a list of companies from an excel file or in your CRM. You can import the companies list into LeadGrabber MF Pro or build a fresh one using the tool.
Do deep research in order to understand the decision-makers you have targeted. Follow them on social media and learn about their current pain points, business concern, and their priorities.
Deep research will help you curate personalized messages to C-Level decision-makers gaining their trust. Do not be generic with your content and avoid sending automated messages. Being more relevant and personalizing messages will create the right impression that you are aware of their current priorities and needs thereby helping you overcome your biggest lead generation challenge.
