Getting Started with eGrabber TouchPoint
eGrabber TouchPoint gets you inbound leads, inquiries and connections. TouchPoint advertises you / your company to hundreds of LinkedIn prospects, every day.
eGrabber TouchPoint is a marketing machine that helps you get a constant stream of inbound leads, connections and messages.
It’s an incredible advertising system, built on top of LinkedIn. Done right, it brings in 2%-10% of responses per 100 impressions. If you are familiar with advertising – you know those are fantastic numbers!
It’s a system designed to run the advertising and bring attention to you, week after week – as long as you keep it running.
It’s a system designed to cost a fraction of the price of normal advertising – but be more than twice as effective.
How does it work?
TouchPoint generates profiles views on your target prospect you short list on LinkedIn search. You should start seeing inbound prospects within a few days of using this product.
TouchPoint is another way of conducting LinkedIn Advertising.
It delivers impressions directly into each target as a profile view with an appropriate text message.
The only requirement is:
- Do you believe in advertising?
- Do you know your audience?
- Do you have a message that resonates with your audience?
- If answer to 2 & 3 are “NO”, do you have the tenacity to experiment and get there?
Here’s how to get started
If done right, you should see visit-backs to your profile increasing 10x times in 3 weeks. Here is an example of a typical ramp-up:
Before starting with TouchPoint, the visit-backs were 4 per week. In the first week of running TouchPoint, results were up 500%. Visit-backs continued to grow and in 3 weeks, they were 12x times before using TouchPoint.
But these results are possible if you start right. Follow these steps below:
Step 1: Setup your Profile
Make sure you have
- A good photo
- A great and compelling message in your Headline (sample headlines for recruiters) (sample headlines for sales)
- A clear call-to-action
Here is a LinkedIn expert‘s article for further reading. YouTube too has many video tutorials on how to create an excellent profile.
Here is another example of how you can write your Headline (source: quora)
Step 2: Search for your Prospects
Use the LinkedIn Advanced search to pull up a list of prospects who you’d like to Advertise yourself to. Click one of these links to get a sample search (a) LinkedIn Basic Search (b) Sales Navigator Search (c) Recruiter Search.
After you click the link, a new tab will open in this window. You will be asked for your LinkedIn login. Once you enter that, you will see the sample search.
For best results, make sure you have a LinkedIn Business Premium, or, Sales Navigator, or LinkedIn Recruiter account.
Step 3: Run eGrabber TouchPoint.
Click the button highlighted in the image below.
Tell TouchPoint how many profiles you would like to advertise to. Try to do your LinkedIn search so that you have less than 1,000 results – because LinkedIn does not allow you to view the profiles beyond the 1,000 result limit. However, if you are using Sales Navigator, then you can enter a number up to 20,000 profiles – TouchPoint will then automatically break up the search results into smaller pieces less than 1,000 in size and manage advertisement to that list.
Coming back to the campaign setup, you can also give a name so that you can track it later. Click the “Add to Touch-List” button.
A new campaign will be created for you under a “Touch-List”. You can add more campaigns to a Touch-List. We recommend targeting different markets / personas using different Touch-Lists. That’s because you can configure the Touch-Lists to advertise to all your markets in the same day.
eGrabber TouchPoint starts advertising your profile to all your prospects in the search. Just sit back. Get a coffee. Or go do something else, while the TouchPoint runs your advertising campaign.
The Result! Fresh, Inbound, Interested Prospects who are considering your offer
If you have setup your LinkedIn profile well, and chosen your targets well… You will start getting fresh visit-backs in hours!
These are your Fresh Leads!
Go ahead: connect with them; send them a message; engage them in a dialog; close some sales! Read this LinkedIn Expert’s article on Converting LinkedIn’s Who’s Viewed Your Profile to Conversations.
Before we move on, you should know what TouchPoint is NOT.
- This is an advertising system and like all other advertising systems –
- YOU have to know your message and the audience you are marketing to.
- YOU have to keep TouchPoint ON – Everyday. If you stop your campaigns, your leads stop too.
- You need to have the tenacity to test until you get the results you need – the tool only speeds up what you can do manually.
- TouchPoint is a one-click tool, but it is not a one-click-fully-outsourced solution. YOU need to do the work of identifying your niche segments, the message and the follow-through. The tool will take care of showing your message to your audience.
- eGrabber teaches you how to use the tool, eGrabber does NOT teach you how to do advertising – that you must know, or be willing to learn yourself, or teach yourself.
Still have questions? Email us at [email protected], or call +1-408-872-3103
Congratulations! Now you are ready to Automate More in the next step!
You have successfully run your first TouchPoint campaign. In the next step, you will learn how to setup TouchPoint so that it goes on for days and weeks together – without your intervention. Click this link How to Automate TouchPoint for days and weeks together…
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