Mining Social Networks for Lead Generation

Data Mining Social Media Channels for BtoB Lead Generation

April 25, 2013 Clinton Rozario

BtoB Sales and marketing professionals frequently cite Professional Networks as one of the most valuable to incorporate in a marketing and sales strategy. In fact, some statistics report that the Top Professional Social Networks are 277% more effective for BtoB lead generation than Twitter and Facebook. However BtoB professionals are having trouble grasping how to get the most out of these powerful networks. In this talk that I co-presented with Shawn Elledge ( CEO of Demandcon ), Josh Turner (…

How to communicate effectively on LinkedIn with your B2B Prospects and Passive Candidates

March 29, 2013 Clinton Rozario

Viveka Von Rosen is the author of “LinkedIn Marketing: An Hour a Day” and a Forbes Top Ten Women in Social Media. She is a nationally renowned LinkedIn expert & trainer and social media keynote speaker. In particular, she works with recruiters and B2B sales professionals on LinkedIn visibility and how to get them and their companies found on LinkedIn resulting in more passive candidates and B2B leads. View the recorded webinar, click here.