Best Practice Idea: Get more customers: Advertise to your customer’s Connections

Consider these targeting ideas:

1. Some of your best customers or best prospects are already connected to you, 1st degree. Chances are, their connections could be great referrals!
2. Or perhaps you are connected to an industry partner who shares the same target market as you do. Chances are, their connections are your sweet-spot customers too!

Here’s how to target these markets with TouchPoint

1. Click into the Search bar at the top of the LinkedIn homepage.
2. Select Search for people with filters from the dropdown.
3. Click the Connections of filter on the right side of the People tab.
4. Type the name of a connection and select their name from the list that appears.
5. Use any of the filters on the right side to narrow down results. Searches using the Connections of filter will only display your shared connections if the member decided to hide connections they don’t want to share.
6. Visit the people in the results with TouchPoint (here’s how to)

Here are ways to build on this idea

1. Connect to your industry influencers. Chances are, their connections are super-huge and super-valuable
2. Connect to sales people who used to work for your competitors. Chances are, their connections could be your future clients

Other articles

1. Getting Started with TouchPoint
2. Advanced: Get the Maximum out of your TouchPoint
3. Examples of LinkedIn Headlines used to attract candidates