Commercial real estate lead generation is not easy. It takes a lot of time & effort to generate real estate leads with rapid changes in the industry. A recent report reveals that the US commercial real estate industry is going to be driven by smaller companies rather than larger firms. The prime reason behind this shift is, smaller companies with less than 50 employees are growing at a faster pace than larger firms. In addition, the report also reveals some of…

Read More Read More

As marketers, we use several methods to initiate dialog with prospective customers – cold calls, email campaigns, references, collaterals, etc. However in the recent few years, LinkedIn, if understood in the right way has emerged as the most frequented method to reach B2B prospects – especially if they are C Level decision makers. The best part is there are no gatekeepers, no unmonitored mail boxes, no middlemen. You can engage directly with the decision maker. Identify LinkedIn Groups Your decision…

Read More Read More

You finally got to speak to a prospect on the phone, or a tradeshow! How do you start? Within few seconds, the prospect will make a snap decision to.. Ignore-you, Tolerate-you or Give-Undivided Attention. To get undivided attention, the prospect needs to have a strong sense, within those initial seconds, that you likely have the knowledge & expertise they need to solve their problem. Two important things for you to keep in mind as you visualize your pitch: The prospect…

Read More Read More

One common missing element for most B2B companies is a good list. Now don’t get me wrong, most companies do have a customer list.  The “List” I am talking about is a “potential customer” or “prospect list”. In all my experience, in this day and age, Incredibly, many companies today are missing this “potential customer list”… this major growth asset! Find Potential Prospect Lists for Your Business. Get More Sales & Increase ROI. [Try it FREE] Why is a Prospect…

Read More Read More

An exhibitors list can become a gold mine of leads if you can leverage it to its fullest potential. Yes, you can turn your exhibitors list into a highly targeted prospect list if you can get all the company contact information including decision maker name, email, phone, etc. But unfortunately that is not the reality. Typically exhibitors list provide you only company names. You got to manually search or research on the Internet to find company contact details. It might…

Read More Read More