How to Leverage Back-channel Marketing to Engage Non-responsive Decision Maker Targets
Are you putting in a lot of your time and effort in crafting a perfect email sequence to catch the attention of the prospect you found to be a perfect fit. Did you reach out to them with confidence that they will respond. Are you in a finite industry with a limited number of prospects and have been following up with the prospect once, twice, three times, eight times or more. But end up with still no response? And finally gave up on that…