Lead Scoring: Everything You Need to Know
What is lead scoring? Lead Scoring is a method used to rank prospects against a scale that represents the perceived value each lead represents in the organization. The resulting score is used to determine which leads will engage, in order of priority. The lead scoring methodology includes both direct and indirect data. Direct or explicit data includes data about or by the prospect. Example: Company name, industry, title, and location. Indirect data or implicit data is often derived from monitoring a…