Generating high-quality leads is important to a business without which a business will struggle to make sales and expand. Small business owners, these days are very dependent on effective lead generation strategies as they attract more traffic to their website, while those leads can later be converted into customers. Lead generation strategies help small businesses engage with potential customers in personalized ways and build revenue for your business. Generate B2B Leads in no time & Increase Sales Conversions Try for…

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It is natural that every year, your email marketing database degrades by about a certain percentage. The email addresses keep changing as prospects move from one company to another. Leads decay is a common factor that every marketer had to go through in their journey. Your email marketing database gets smaller each time people change jobs. When you don’t make up for the loss, you are missing out on a great opportunity. How about you identifying your past customers who…

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What is lead scoring? Lead Scoring is a method used to rank prospects against a scale that represents the perceived value each lead represents in the organization. The resulting score is used to determine which leads will engage, in order of priority. The lead scoring methodology includes both direct and indirect data. Direct or explicit data includes data about or by the prospect. Example: Company name, industry, title, and location. Indirect data or implicit data is often derived from monitoring a…

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C-Level decision-makers from B2B companies greatly influence the buying decision. If you are selling products or services to B2B companies then, it is important to influence C-Level decision-makers which is the key to sales strategy. Connecting with the C-Level decision makers from B2B companies shortens the sales cycle and helps earn a quick profit, which is being the goal of every salesperson. C-Levels are the final decision-makers and it is important to plan, execute and master strategies that involve selling…

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Lead Generation is a time-consuming and challenging process that every B2B sales and marketing professional had to go through. B2B sales reps who are busy making sales calls cannot make it without automating their lead generation process. Using an automated B2B lead generation software can help in finding new accounts and B2B prospects easily and increase sales productivity. It helps transfer your customer information directly into your CRM. A B2B software helps your marketing and sales team spend less time…

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High Probability Prospecting begins with a clear idea of “whom to target”. But, with the concept of High Probability Prospecting being new to the marketers, building a highly focused list doesn’t sound to be easy. Who should I target is a constant question that each marketer gets on a daily basis. When that question keeps lingering, again and again, they clearly need a guide that comes in handy. And so are we here! This piece of guiding content is totally…

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Most of the marketers who send emails want to do it cheaper and quicker. In order to save time and money, they often end up buying lists. But in reality, they are actually choosing the hard way wasting their time and most of their money on buying lists that don’t work. Yes, buying contacts lists is that easy. But email marketing always requires choosing B2B prospect lists with relevant information and high levels of personalization. Purchased lists do not provide…

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