Attract & Convert: How to Get Sales Leads using Inbound Marketing
For many businesses, generating strong sales leads is a top priority, but a vexing one. B2B marketers, according to HubSpot, face a common foe: 61% struggle with lead generation. You need clues about the people and businesses that will buy your products and services, but how to get sales leads is a constant problem. Plus, unethical entities may take advantage of that challenge. Companies selling bogus leads are not uncommon. They may misrepresent where they got the leads or how they qualified…