7 Steps to Run Successful Email Marketing Campaigns

March 16, 2020 Premanand Arumugam

The advent of email, almost 50 years ago, has completely changed the way people and businesses communicate with each other. Even today, email marketing rules the roost in business. It is the most cost-effective marketing strategy that yields a massive ROI of $42 for every $1 spent. However, businesses still struggle to figure out the email campaign strategy that enables them to run successful email marketing campaigns. Build Targeted Email Marketing Lists to Run Successful Email Marketing Campaigns Try for…

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The Best B2B Prospecting Tool you Will Ever Need

March 2, 2020 Premanand Arumugam

Tired of the endless grind that is B2B prospecting? You’re not alone. Most marketers agree: it’s the toughest part of the sales process. But here’s the catch – you can’t skip it. Without a defined target audience, who will you pitch your product or service to? This is where a B2B prospecting tool shines. It’s your secret weapon for identifying and reaching your ideal audience. Despite the hurdles, having a targeted approach ensures timely engagement, increased sales, and boosted revenue….

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How to use LinkedIn for B2B Lead Generation in Niche Markets

February 14, 2020 Premanand Arumugam

Niche marketing is targeting a specific demographic with specific customer needs that are not often addressed by the majority of the competitors. In other words, a niche market is a small group or subset of your larger target audience with specific needs, wants, and preferences. Therefore, you need to come up with a niche marketing strategy that enables you to generate B2B sales leads for niche markets. Using LinkedIn for B2B lead generation is one of the best strategies to…

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Healthcare Lead Generation: How to Generate Healthcare Leads for Free

January 5, 2020 Premanand Arumugam

Healthcare is a trillion-dollar industry that is very much essential and keeps evolving with technology. New business models, healthcare reforms, and ecosystems emerge to provide better value to the consumers in terms of quality, affordability, and improved outcomes. Being a huge industry, generating healthcare leads is always challenging. You have different healthcare segments such as pharmaceuticals, hospital & healthcare, medical devices, medical services, healthcare IT, compliance consulting services, imaging solutions, facilities management, diagnostic & testing services, outsourced medical billing services, patient…

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How to Generate Leads for Small Business

January 3, 2020 Premanand Arumugam

As a small business owner, it is a daunting task for you to generate leads for small businesses. It’s always a struggle to figure out the right lead generation strategy that works well. Another limitation is that you can’t afford to have enough people or the right people to generate leads for small businesses. It is because of the very limited resources that you have to manage. Yes, these reasons seem to be very valid. But the game for you…

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How to Quickly Generate Top Telecom Leads for Free

December 3, 2019 Premanand Arumugam

The global telecom industry continues to grow at a rapid pace with the latest trends ushering in a world of new opportunities. All these developments clearly indicate that telecom lead generation will be on the rise to create new business opportunities, expand and grow. Telecom companies have to therefore bolster every sphere of their lead generation process to generate highly targeted telecom sales leads to make the most of their opportunities. If you want to Quickly Generate Targeted Telecom Sales…

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How to Sell to C-Level Decision Makers

November 27, 2019 Premanand Arumugam

B2B selling is all about selling to C-level decision makers. But, selling to C-level executives is one of the major challenges faced by B2B businesses. Why? Let’s find out. But before that, let’s know who the C-level decision makers are. Who are C-Level Decision Makers They are top-ranking executives in a company who make the best decisions for the company that will enable them to sustain and grow. They are also called as C Suite executives. Some C-level decision maker…

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