B2B selling is all about selling to C-level decision makers. But, selling to C-level executives is one of the major challenges faced by B2B businesses. Why? Let’s find out. But before that, let’s know who the C-level decision makers are. Who are C-Level Decision Makers They are top-ranking executives in a company who make the best decisions for the company that will enable them to sustain and grow. They are also called as C Suite executives. Some C-level decision maker…

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As a leadgen person, my primary job is to build targeted prospect lists from professional and social networking sites, run email campaigns, fix appointments with key decision makers and then pass on the baton to the sales team. To do this, I would search for prospects based on the title, industry, location, company size, etc and build a list of prospects. Most often, these prospect lists will not have any business contact information. It means that I would only have…

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Top Decision Makers – You have a world-class product that can help your prospects’ businesses to improve productivity, streamline processes, acquire more clients, earn more revenue and soar high; how would you get this across to your prospects? Get in front of Top Decision Makers You cannot just get in touch with any employee of the company and be assured that you get the desired results. Especially in B2B, you have to get in front of ‘right person’ in your…

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Business to Business companies that want to grow should consistently generate a steady flow of targeted, top-quality B2B sales leads. But, the fact is, most of the companies are struggling to generate B2B sales leads. B2B marketers say that generating B2B sales leads is one of their biggest challenges. Challenges to Generate B2B Sales Leads B2B marketing executives find it difficult to generate a targeted sales leads list with complete contact information. Why because most of their valuable time is…

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