As a small business owner, it is a daunting task for you to generate leads for small businesses. It’s always a struggle to figure out the right lead generation strategy that works well. Another limitation is that you can’t afford to have enough people or the right people to generate leads for small businesses. It is because of the very limited resources that you have to manage. Yes, these reasons seem to be very valid. But the game for you…
The global telecom industry continues to grow at a rapid pace with the latest trends ushering in a world of new opportunities. All these developments clearly indicate that telecom lead generation will be on the rise to create new business opportunities, expand and grow. Telecom companies have to therefore bolster every sphere of their lead generation process to generate highly targeted telecom sales leads to make the most of their opportunities. If you want to Quickly Generate Targeted Telecom Sales…
B2B selling is all about selling to C-level decision makers. But, selling to C-level executives is one of the major challenges faced by B2B businesses. Why? Let’s find out. But before that, let’s know who the C-level decision makers are. Who are C-Level Decision Makers They are top-ranking executives in a company who make the best decisions for the company that will enable them to sustain and grow. They are also called as C Suite executives. Some C-level decision maker…
As a leadgen person, my primary job is to build targeted prospect lists from professional and social networking sites, run email campaigns, fix appointments with key decision makers and then pass on the baton to the sales team. To do this, I would search for prospects based on the title, industry, location, company size, etc and build a list of prospects. Most often, these prospect lists will not have any business contact information. It means that I would only have…
A highly-targeted prospect list is one of the most powerful tools that any business should have before embarking on a marketing journey. Unfortunately, many companies don’t pay much attention to this. They either skip or overlook this vital element that can prove to be a costly miss. Businesses just vaguely assume their target audience and end up losing their marketing dollars. Narrowing down the Target Audience and Building a Targeted Prospect List is not easy. You have to put in…
The outcome of your B2B marketing campaigns solely depends on the quality of your Emailing / Cold-calling Lists. Yes, you got to have accurate data if you want to determine the ‘persona’ of your prospects. And you got to have their correct contact information if you want to reach them. But, does that happen all the time? The answer is a big NO. Companies often struggle to maintain up-to-date and accurate information about their prospects / customers. In most of…
A complete and accurate prospect list is one of the most powerful tools for sales & marketing professionals to reach prospects and acquire more clients. However, the fact is, most of the contacts found online have missing email addresses and phone numbers. With just the name and company name, you can’t reach them. Despite having a world class product or service, sales & marketing professionals are often restricted from making the most of their opportunities. So, how would you append…