How to keep your Marketing Lists Clean & Accurate
The outcome of your B2B marketing campaigns solely depends on the quality of your Emailing / Cold-calling Lists. Yes, you got to have accurate data if you want to determine the ‘persona’ of your prospects. And you got to have their correct contact information if you want to reach them. But, does that happen all the time? The answer is a big NO. Companies often struggle to maintain up-to-date and accurate information about their prospects / customers. In most of…