How to Find Decision Makers in a Company

June 25, 2020 Premanand Arumugam

Successful B2B selling depends on how to find decision makers in a company and reach them with the right message. B2B sales experts completely agree that. Because, decision makers are the key C-level executives in a company who decides whether they need to buy your product/service or not. But, one of the major challenges for B2B salespeople is to find decision makers. As a B2B sales person, you need to spend countless hours on the Internet to just identify decision…

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How to Generate Leads in Sales (500 Leads Every Day)

June 16, 2020 Premanand Arumugam

If you want your company to grow, you need to learn how to generate leads in sales consistently to feed your sales pipeline. But studies reveal that the marketing/demand generation/lead generation teams are unable to generate sales leads that are sufficient to keep the salespeople busy. This eventually dries up your sales pipeline and hits the revenues & growth of your company. However, successful salespeople know how to generate leads in sales. This blog post will help you to learn…

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How to research on your C-level prospects in no time

June 12, 2020 Premanand Arumugam

A sales person who is uninformed about the prospects’ business/industry cannot address their problems effectively. This makes ‘Research Prospects’ an integral element of sales prospecting. How would you react if you were a C-level executive and a sales person, with inadequate knowledge about your business, approaches you with his product or service? Would you politely encourage him to go ahead or try to get rid of him as quickly as possible? Will you have the confidence that the sales person will…

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How to Generate CEO Email List in No Time

June 12, 2020 Premanand Arumugam

Reaching anyone in a company is not a big deal but identifying the right person who has the decision-making & buying authority and reaching them is a challenge. CEOs are one of the key decision makers in a company. Reaching out to them can help you increase your sales opportunities than any other person in the company. That is why it is important to build a CEO email list. Many a times, marketing professionals wonder why well-crafted marketing campaigns fail…

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7 Steps to Run Successful Email Marketing Campaigns

March 16, 2020 Premanand Arumugam

The advent of email, almost 50 years ago, has completely changed the way people and businesses communicate with each other. Even today, email marketing rules the roost in business. It is the most cost-effective marketing strategy that yields a massive ROI of $42 for every $1 spent. However, businesses still struggle to figure out the email campaign strategy that enables them to run successful email marketing campaigns. Build Targeted Email Marketing Lists to Run Successful Email Marketing Campaigns Try for…

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The Best B2B Prospecting Tool you Will Ever Need

March 2, 2020 Premanand Arumugam

Tired of the endless grind that is B2B prospecting? You’re not alone. Most marketers agree: it’s the toughest part of the sales process. But here’s the catch – you can’t skip it. Without a defined target audience, who will you pitch your product or service to? This is where a B2B prospecting tool shines. It’s your secret weapon for identifying and reaching your ideal audience. Despite the hurdles, having a targeted approach ensures timely engagement, increased sales, and boosted revenue….

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How to use LinkedIn for B2B Lead Generation in Niche Markets

February 14, 2020 Premanand Arumugam

Niche marketing is targeting a specific demographic with specific customer needs that are not often addressed by the majority of the competitors. In other words, a niche market is a small group or subset of your larger target audience with specific needs, wants, and preferences. Therefore, you need to come up with a niche marketing strategy that enables you to generate B2B sales leads for niche markets. Using LinkedIn for B2B lead generation is one of the best strategies to…

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