Niche marketing is targeting a specific demographic with specific customer needs that are not often addressed by the majority of the competitors. In other words, a niche market is a small group or subset of your larger target audience with specific needs, wants, and preferences. Therefore, you need to come up with a niche marketing strategy that enables you to generate B2B sales leads for niche markets. Using LinkedIn for B2B lead generation is one of the best strategies to…

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Healthcare is a trillion-dollar industry that is very much essential and keeps evolving with technology. New business models, healthcare reforms, and ecosystems emerge to provide better value to the consumers in terms of quality, affordability, and improved outcomes. Being a huge industry, generating healthcare leads is always challenging. You have different healthcare segments such as pharmaceuticals, hospital & healthcare, medical devices, medical services, healthcare IT, compliance consulting services, imaging solutions, facilities management, diagnostic & testing services, outsourced medical billing services, patient…

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As a small business owner, it is a daunting task for you to generate leads for small businesses. It’s always a struggle to figure out the right lead generation strategy that works well. Another limitation is that you can’t afford to have enough people or the right people to generate leads for small businesses. It is because of the very limited resources that you have to manage. Yes, these reasons seem to be very valid. But the game for you…

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B2B selling is all about selling to C-level decision makers. But, selling to C-level executives is one of the major challenges faced by B2B businesses. Why? Let’s find out. But before that, let’s know who the C-level decision makers are. Who are C-Level Decision Makers They are top-ranking executives in a company who make the best decisions for the company that will enable them to sustain and grow. They are also called as C Suite executives. Some C-level decision maker…

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As a leadgen person, my primary job is to build targeted prospect lists from professional and social networking sites, run email campaigns, fix appointments with key decision makers and then pass on the baton to the sales team. To do this, I would search for prospects based on the title, industry, location, company size, etc and build a list of prospects. Most often, these prospect lists will not have any business contact information. It means that I would only have…

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