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Author: Peter Ekstrom

For the past 27 years Peter has earned his living prospecting for new business over the telephone for his clients. To help him close more sales appointments with sales prospects, Peter invented the Gold Call Script – Builder Kit. The Gold Call Script-Builder Kit is a unique scripting tool that makes it easier for salespeople to master the conversations they have with sales prospects on the telephone so they can schedule more sales appointments with qualified prospects.

Peter Ekstrom - B2B Sales Prospecting - Tools and Tips from the Experts

Sales is an Adventure,… Hope you got a toolkit?

August 14, 2014 Peter Ekstrom

Many years ago I started my sales career selling beer and bottled water. Back then, my company was a distributor for a competitor to Perrier called Ramlosa. Ramlosa was a mineral water imported from Sweden, and they hired tennis star Bjorn Borg to be their company spokesperson to promote the product in advertisements. One particular day I happened to walk down the street I used to frequent, and saw the ‘Grand Opening’ sign for the Walken’s Cafe. A big sign…

Mastering 1st Encounter on Sales Calls

May 15, 2014 Peter Ekstrom

You’ve probably heard that you never get a second chance to make a great first impression. It takes just 3-5 seconds for someone to form an opinion of you, and that opinion of you remains constant throughout all future interactions with prospects and customers. Is that unfair? Well it might be, but unfortunately that’s just how the world works. In today’s fast-paced business world, mastering the first impression you give to others should be your top priority. There’s simply too…