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Author: Lee Frederiksen

Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee can be reached at [email protected] or 703-391-8870.
300 Million Users Can’t Be Wrong: Using LinkedIn as a Lead Generation Tool

300 Million Users Can’t Be Wrong: Using LinkedIn as a Lead Generation Tool

Things have changed immensely in the last decade for buyers of professional services. There was a time not so long ago when the phone book was it. Buyers had few ways to research service providers. Short of knowing someone at a firm (or knowing someone who knows someone), or asking for references from the firm, buyers were often in the dark. Today, purchasers of B2B services have the advantage of social media, particularly LinkedIn. Research reveals that 70% of prospects…

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