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Author: Chandra Bodapati

I have deep expertise in enabling B2B sales, marketing & recruiting professionals reach ideal prospects. I love helping them be leaders in their company and their industry. Sold to 100,000+ companies! eGrabber, the company I founded 15+ years ago, makes Targeted Prospect List-Building Tools for use by Sales & Recruiting professionals.
My Secret To Getting Prospect's Time & Attention 1
My Secret To Getting Prospect’s Time & Attention

My Secret To Getting Prospect’s Time & Attention

You finally got to speak to a prospect on the phone, or face-to-face at a trade show! Great! Within a few seconds after that, your prospect will make a snap decision to Ignore-you, Tolerate-you or Give-Undivided Attention. To get undivided attention, the prospect needs to have a strong sense, within those initial seconds, that you likely have the knowledge & expertise they need to solve their problem. Two important things for you to keep in mind as you visualize your…

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3 Step Demo Sequence Prospects Products Example 2
3 Step Demo Sequence Prospects Products Example

3 Step Demo Sequence Prospects Products Example

You finally got to speak to a prospect on the phone, or a tradeshow! How do you start? Within few seconds, the prospect will make a snap decision to.. Ignore-you, Tolerate-you or Give-Undivided Attention. To get undivided attention, the prospect needs to have a strong sense, within those initial seconds, that you likely have the knowledge & expertise they need to solve their problem. Two important things for you to keep in mind as you visualize your pitch: The prospect…

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3 HUGE variables that impact Email Marketing ROI 4
3 HUGE variables that impact Email Marketing ROI

3 HUGE variables that impact Email Marketing ROI

Here are some lessons I learnt from conducting 500+ B2B email campaigns. There are 3 significant categories in the email marketing process, you must experiment and get right, to achieve a high CTR. Just by making minor tweak’s to these 3 categories, you will start seeing 2x better than average performance. Get it right and you should be able to see 5x better click and engagement rate. Here are those three categories you must experiment and tweak. 1. Your Email…

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LinkedIn Recruiter doesn't eliminate need for an ATS, because ... 5
LinkedIn Recruiter doesn’t eliminate need for an ATS, because …

LinkedIn Recruiter doesn’t eliminate need for an ATS, because …

I heard some recruiters & managers ask, now that we have subscribed to LinkedIn Recruiter, do we need an ATS too?  If we have a LinkedIn Recruiter account, why do we need to store resumes anymore? Why not treat LinkedIn as our corporate ATS – track and search candidates as required within it. Points recruiters (3rd party recruiters & Corporate recruiters) planning to Use LinkedIn as an ATS need to be aware of: 3rd & Corporate Party recruiters First of…

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B2B Buyers
How B2B Buyers are changing the game for B2B Product Organizations

How B2B Buyers are changing the game for B2B Product Organizations

There are two relevant trends in B2B products and services buying habits, that B2B companies have to deal with… B2B buyers Spend 60% of their time in online research – and get influenced by it Buyers are less interested in a pitch from a salesperson since they get richer and more authentic information from their peers, independent influencers and experts How a company’s marketing and sales people deal with trends decides how successful they are in acquiring customers. They need…

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Agency Recruiters and LinkedIn

Agency Recruiters and LinkedIn

“Are Agency recruiters still relevant in this age of LinkedIn, where ever recruiter has access to almost all the talent they need?” I have hundreds of eGrabber customers, who are Agency recruiters who find LinkedIn very relevant. These are agencies that know how to cultivate passive candidates. If I were LinkedIn and I had a choice to focus on Corporate Recruiters or 3rd party recruiters – the answer is simple. Focus on who can pay you the most – and that…

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