Business Events are great platforms to foster new relations and nurture the existing ones. Leverage them effectively. One of the key components of the Annual Marketing Budget of any organization is participation in business events. Tradeshows, exhibitions, conferences, seminars; all these fall into this category. Business events are great platforms for companies to tell the market about themselves. They present to you an opportunity to interact with your prospects (decision makers), study your competitors, establish new partnerships, meet your existing…

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I am sure a lot of sales professionals try using LinkedIn for sales prospecting and selling. We have numerous articles, white papers, posts and literature that emphasize on how you can use LinkedIn as an effective selling platform. However, there are some golden rules you must follow to be able to identify, engage and follow up with your prospects for quality lead pipelines and improved sales conversions. If you’re looking to find verified business Email Address & Phone Numbers of…

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LinkedIn indisputably is one of the largest database of C-level decision makers and it is one of the best places to generate leads. It lets you search for your target prospects based on a multitude of search criteria such as title, industry, company size and other demographics. Sales professionals today have the flexibility of using several combinations of their search, build multiple sets / categories of prospect lists and generate leads from LinkedIn. While this is a good feature, what…

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One of the key things any seasoned sales professional will agree with is that sales happen majorly due to the prospects’ trust on the sales person than on the product or service. While a good product or service triggers the sale process, it is the selling mechanism that actually instils the confidence in the prospects and translates them into customers. It is better understood if I say that sellers, but not the offerings are the key differentiators in today’s competitive…

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The recent times have witnessed a paradigm shift in B2B prospecting methods. Gone are the days where business development professionals would make a few hundred calls in a week and end up in striking a conversation with just 3 or 4 prospects. B2B prospecting now is no longer “just” demographic based. It is now more of “activity or persona based“. With the growing influence of social media, it is imperative for business development professionals to realize that there are multiple…

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