How to Sell to C-Level Decision Makers
B2B selling is all about selling to C-level decision makers. But, selling to C-level executives is one of the major challenges faced by B2B businesses. Why?
Let’s find out. But before that, let’s know who the C-level decision makers are.
Who are C-Level Decision Makers
They are top-ranking executives in a company who make the best decisions for the company that will enable them to sustain and grow. They are also called as C Suite executives.
Some C-level decision maker titles that we are familiar with are Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), Chief Information Officer (CIO), President, Vice President, Director, etc.
Find C-Level Decision Makers for a List of Companies along with verified eMail, Phone & LinkedIn ID etc. in less than a minute. You could try our free Decision Makers Finder Tool.
Why C-level selling is a challenge
Having said that C-level decision makers are top-ranking executives, they are always busy. At the same time, they are the most wanted people for sales & marketing people. Because they are the ones who decide whether the company needs to buy your product or not.
Since C- Level decision makers are often busy attending meetings & traveling, you can’t reach them easily. In addition, C-level executives are well guarded by gatekeepers. These gatekeepers are trained to keep the sales & marketing folks away from reaching the C-level decision makers.
Despite the hurdles, you have to somehow reach those busy C-level decision makers, but how?
How to reach C-Level decision makers
Reaching C-Level decision makers is a Herculean task. Yet, one of the best ways to reach them is via email. It doesn’t hinder their daily routine and business schedules. You can quietly get in front of busy executives by reaching their inbox.
You can find C-level decision makers on the Internet. Professional networks, social media websites, company websites and forums are some of the places where you can find them. But you can only find their names and company names on these places. You cannot easily find C-level contact information on the Internet or social networks. If you have to find business email address or phone numbers, you have to manually search the Internet.
If you are a search expert, you can use various search scripts or email patterns to append business email addresses. It is a tedious and time-consuming task. If you are a novice, things get even worse. Sometimes you might only have a list of companies and you will have to figure out the C-level decision makers in those companies. It gets even tougher. This is where LeadGrabber Pro can be handy. LeadGrabber Pro helps you to find C-level decision makers along with their business contact information and reach them in no time.
Reach C-level decision makers without hassles
LeadGrabber Pro is a powerful software that helps you to find C-Level decision makers in no time. You can find decision makers based on industry, location, title, company size, keywords, etc.
The software performs deep web searches and finds the ‘right person’ in your target companies.
What’s more? The software also helps you find C-Level decision makers’ contact information. It helps you to find verified business email addresses and phone numbers in no time. You can reach C-level decision makers via email without bothering their busy schedule.
If you have a list of target companies, LeadGrabber Pro finds C-Level decision makers in those companies. It also appends their business contact information.
LeadGrabber Pro enables you to bypass the gatekeepers. It helps you to reach C-level decision makers without any hassles.
5 Proven Ways to sell to C-level executives
Now, you have the targeted C-Level executives list with verified business contact information. The next step is to reach their inbox with a compelling offer that they can’t resist and start selling to C level executives. But before that you have to ensure the following:
1. Research – Before reaching them, check out the C-Level decision maker’s profile & company profile on LinkedIn. Find out what they do. Research on their industry/business. It will help you to know about the challenges they face. This helps you to tailor your message and connect with them.
2. Personalize – C-level decision makers are likely to respond to personalized emails that are very specific and relevant to their industry or business or problem.
3. Keep it Simple – This is very important. C-level decision makers are always busy and have very little time. So, keep your messaging simple and to the point. At the same time, it has to grab their attention and compelling enough to evoke a response. Keep your selling process simple as well.
4. Offer Value – Highlight the unique value that your product or service offers. Explain how it can impact their business.
5. Be a Trusted Advisor – Provide solutions that can solve your prospects’ problems, increase productivity, save time & money, increase sales & revenue, etc.
With LeadGrabber Pro, C-Suite selling is a breeze!
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