Effective Account Based Marketing Method and Software
Table of Contents
In this blog, you will learn how to identify highly-valuable accounts and reach key decision makers in those companies.
What is Account Based Marketing
Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
Why Account Based Marketing
Account Based Marketing approach let’s you jump start your sales process by helping you sell directly to the best-fit or highly-valuable accounts. You will not seem to waste time engaging unqualified leads who aren’t the right fit to your business.
You can move directly to a phase were you can engage with your target accounts.
Account Based Marketing allows you to rule out less-valuable accounts early on the process and help you identify high-value companies quickly. It enables sales, marketing and lead generation teams to build targeted account lists. Which helps to:
Shorten Your Sales Cycle:
Shorter sales cycle means that you can engage with more number of prospects during the same time frame.
Generate High ROI:
Of all the B2B marketing tactics, account based marketing is a measurable method providing the highest ROI.
Waste Fewer Resources:
Focusing your time and resources on accounts that are more likely to close stops you from wasting your resources.
Account Based Lead Generation and prospecting
LeadGrabber Management-Finder Pro is an Account Based Lead Generation software exclusively designed for B2B businesses to identify key decision makers contact, at specific company, within a specific market.
Import Target Companies List
Capture target accounts from any Website, Job boards or Angel List. LeadGrabber MF Pro captures Company Name, Website URL and other company related information available on the internet in a single click.
Note: You can store this in a speadsheet format.
Append Decision makers
Choose the decision maker title you want to find for the list of companies you have. LeadGrabber MF Pro finds C-Level Executives Names, Job-Titles with Verified Work Email Address, Work Phone and LinkedIn ID by searching the Internet and social media networks.
This tool finds verified corporate email-IDs of all prospects to ensure that the emails are spam safe.
Engage through Personalized Email Campaigns
Email marketing is still a valuable marketing channel when it comes to Account Based Marketing. But it takes personalized marketing email message for each company unlike volume based marketing campaigns.
Fill in the form below to build CXOs lists for your targeted accounts 20x faster than marketing and lead generation teams can build manually.
