How to Scale your Business to Engage More Leads

January 18, 2021 Jeya shri

Leads are very important for your business to make sales and acquire new customers. Without leads you won’t be able to run a successful business.

In any organization, lead generation is the important segment that contributes a large percentage to the revenue goals. B2B marketers often rely on many channels to drive more leads to their business and boost conversion rates.

“Generating more leads means more revenue”.

Here’s how to scale your business and generate more leads.

Direct Relationship with leads

Direct customer relationship is a key to generate more leads in a business

Choosing to engage indirectly with your customers might not be an effective way.

Always build a live relationship with your customers on live chats, forums and through customer support addressing every single query. This means you are staying connected with your audience.

The more your customers are engaged with you, the more they will spread the word resulting in more leads.

Outbound email marketing

Email marketing remains to top the channels that produce B2B leads with highest ROI. It is the most effective way for a business to build lasting relationships.

According to HubSpot, roughly 80% of marketers have reported an increase in email engagement over the past 12 months.

And having said that, the number of global email users is set to grow to 4.48 billion users by 2024 by Statista, 2019. Do not be reluctant about deploying an outbound marketing channel for your business.

Find Leads on LinkedIn

LinkedIn is not only a social networking website, but also a great source of potential leads for your company. With the help of LeadGrabber pro, you can find you ideal B2B prospects and extract business contact information in a single click.

LeadGrabber Pro is the best B2B prospecting tool to find leads on LinkedIn. It grabs the name, job tittle, email address, company, phone, etc. and stores it in a spreadsheet format.

Advertise through LinkedIn

LinkedIn is great platform that allows users to publish content to followers and audience who were engaged previously.

Quora Marketing

Quora is a question-and-answer website where people from different demographics post questions daily. Answer enough questions of users, so they might spot your profile and probably check out your website.

Content Optimization

It is a very evident fact that content is a great source of web traffic. It can result in more leads. Optimize your content in such a way that it is more informative and appealing to your target audience. High quality content takes only one time to work with, as it keeps attracting more and more leads throughout the journey.

Try and include videos, images and info graphics to make your web page more engaging.

Re-engage with prospects in your Database

Your company might have surely engaged with hundreds of prospects in the past. Are you aware if they are promoted into decision making roles and are at a new company?

Engage with eGrabber to track job changes and build your low hanging list of prospects. Implement job change tracking easily and monitor the job changes of anyone in your CRM now. Our automated job CRM tracker tool can get you ready actionable leads.

You will get a list of decision-makers that you already knew and are in a new position now who can use your services again. Your company will have a 5x to 20x higher chance of engaging & closing leads whom you already know than random people.