Key Factors for building a Successful Business Network on LinkedIn

Few Sales and Marketing professionals have been formally trained on how to network effectively in LinkedIn. Connectors (Verbindungsstücke)

If you are like most people and have "self-taught" yourself on LinkedIn, chances are pretty good that with some expert strategy + tactics, you can beat your existing performance by miles, and orders of magnitude! 

Rick Itzkowich, aka Rick – “The LinkedIn Guy” understands and practices networking. He is compressing 5 years of in-depth strategies + tactics

What you will you learn by watching this recording?

  1. How to build an effective LinkedIn profile and powerful network.
  2. How to monetize LinkedIn without selling.
  3. Techniques to reach prospects that you are not directly connected with on LinkedIn.
  4. About a tool that helps in Building a highly targeted B2B email database with business e-mail address and phone #.

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3 HUGE variables that impact Email Marketing ROI

Torn & Cut One Dollar Note Floating Away in Small $ Pieces

Here are some lessons I learnt from conducting 500+ B2B email campaigns.

There are 3 significant categories in the email marketing process, you must experiment and get right, to achieve a high CTR.

Just by making minor tweak’s to these 3 categories, you will start seeing 2x better than average performance. Get it right and you should be able to see 5x better click and engagement rate.

Here are those three categories you must experiment and tweak.

1. Your Email Template – Content & Visual

Variables you must test include Subject, Personalization, First Line, Body-Text, Message-Glimpse, Ending, Signature, From. I found the most important variable here is how PERSONALIZED the email feels.

2. Your Prospect Targeting Segment

Test your template with various prospect segments (demographics and background), to  find best fit profile. You can adjust template as required to match the segment. I found the most important variable here is ROLE & BACKGROUND of the prospect as opposed to title or any other aspect.

3. Receive Time & Day – Not Send Time

It is important you experiment with various prospect receive time & day (not your send time). I found the most important thing you must Pay attention to is PROSPECT’s TIME ZONE, not what time you need to send (I know sounds like it is common sense, but we forget at times our email can reach people in all parts of the world.)

Let me know if you have any tricks that work for you (Chandra@egrabber.com)

Watch out for my white paper titled
“How to Build B2B Prospect Lists from Social-Web & LinkedIn, for High ROI email-Marketing”

Chandra

300 Million Users Can’t Be Wrong: Using LinkedIn as a Lead Generation Tool

Things have changed immensely in the last decade for buyers of professional services. There was a time not so long ago when the phone book was it. Buyers had few ways to research service providers. Short of knowing someone at a firm (or knowing someone who knows someone), or asking for references from the firm, buyers were often in the dark. Today, purchasers of B2B services have the advantage of social media, particularly LinkedIn.

Plone Conference 2009 Group Photo

Research reveals that 70% of prospects prefer LinkedIn as their social media platform of choice when checking out professional services providers before purchasing. LinkedIn is growing — it’s up from 32 million users in 2009 to more than 300 million users as of May 2014. A recent study has shown that LinkedIn is the most used and most effective social media platform in the professional arena.

Point being, there are clients galore perusing LinkedIn and engaging with service providers on this business-centered social media platform. If you’re not participating, you’re likely losing prospects to more social media savvy firms. With its large and growing base of professionals—not to mention its broad demographic reach—LinkedIn is a firm foundation for your social media marketing efforts. As for how exactly to make this happen, here are 5 strategies for making LinkedIn an effective lead generation tool for your firm:

  1. Put Your Best Face Forward. LinkedIn gives you a chance to connect as an individual and as a business. When prospects come virtually knocking, your profile and your company page must both impress. These are arguably as important as your firm’s website. Make your profile complete and specific. In your professional profile, mention your specific talents and contributions, as well as your company’s capabilities and the value it offers. You can tailor your Company page in a number of ways… showcasing different banner messages and images, and sharing content and updates with either all followers or a targeted audience. 
  2. Content Promotion. Social media is all about sharing. Your marketing department is likely creating some pretty impressive content marketing pieces. By sharing this content, you grow the reputation and visibility of your firm. If it’s of high quality, your content will likely get passed along by your followers, as well as theirs, increasing your exposure exponentially. Share others’ content as well. As you share industry info, you’ll be a part of the buzz being generated.
  3. Become or Develop a Visible ExpertSM. Think of this as personal branding that has a range of benefits for the firm as well. With high profile experts on staff, you’ll attract prospects who follow industry trends and leaders. As your expert’s visibility and reputation grow, so will your firm’s.
  4. Partnering Opportunities. You can’t be everything to everyone. If you want to get involved in specific trends or technology but don’t have the expertise or bandwidth, LinkedIn gives you a great way to reach out to those who do. Find ways you can join forces to provide more services over a wider audience. You’re both likely to gain followers and leads.
  5. Industry Research. If you’re looking to get involved in another industry or specialty, keep an eye on the appropriate firms to gain insight. Follow trends, listen in on conversations, and read content provided by experts in virtually any field. You can also keep an eye on the buzz you’re generating, and see how your firm is perceived by other firms and LinkedIn members. If you’re not keen on how the conversation’s playing out, jump in—LinkedIn gives you direct access, helping you steer the discussion.

Logging in to LinkedIn once a week won’t work. Like all social media marketing efforts, LinkedIn requires daily interaction. Keep your profile updated, seek out new connections, and actively participate in groups with relevant audiences. In short, stay engaged. Consistent engagement will pay off—you’ll strengthen online relationships and generate leads without ever leaving your office—or opening a phonebook. 

About the Author:

Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee can be reached at LFrederiksen@hingemarketing.com or 703-391-8870. 

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How to feed your sales engine with qualified B2B sales leads?

Feeding your sales engine with a steady flow of qualified B2B sales leads is one of the vital ingredients of success. But how?

Let us first look at some of the effective B2B lead generation methods that are widely used by B2B marketers – Inside sales, Telemarketing, Email marketing, Tradeshows, Conferences, Webinars, Websites, Search marketing, Social media.

Do you really need to employ all of the above methods for your business or is there a B2B lead generation formula that works like magic? The answer is a big NO. The fact is there is no “one size fits all” solution. You got to experiment and figure out what works best for your business.

Once you set the things right doesn’t mean that you can go on with it for life. What works for you today might not work after a year. So you got to continuously experiment on various things to stay afloat and move forward which eventually takes a lot of your time and resources. This is where a B2B lead generation software such as LeadGrabber can be handy.

LeadGrabber helps you to generate qualified sales leads from the Internet in no time. It helps you build fresh B2B sales leads lists along with contact information such as name, job title, company, email, phone number, address, website, etc. based on the industry, domain, location, etc.

LeadGrabber helps you feed your sales engine with qualified B2B sales leads. It also helps you to append missing email addresses and phone numbers of your contacts and find decision makers in a company.

Grab unlimited leads for 3 days! Click here to download LeadGrabber Pro

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Why every Recruiter should have this Passive-Candidate Recruiting Tool?

Recruiters strive to source and place more candidates in the least amount of time with minimum resources. But that remains an elusive goal for the majority, because the traditional ‘reactive sourcing’ strategy doesn’t allow them to accomplish as much as they would like.

Experts suggest that in order to be successful you got to adopt the proactive sourcing strategy. It involves a lot of changes and challenges as well. You got to change the way you work, revisit your processes and create a solid recruitment plan based on the number of hires you want to make, the industry/domain/skill set, location and how hard or easy it is easy to fill.

Once you have answers for these questions, you must then devise a strategy to search candidates and build a candidate pipeline. You can manually search candidates from the Internet, social networking sites, job boards and other sources but it is a time-consuming and tiresome task. You end up losing most of your productive time searching candidates. Employing additional resources doesn’t offer much help either. This is why every recruiter should have a passive-candidate recruiting tool such as ResumeGrabber JobSuite.

ResumeGrabber JobSuite is a passive candidate recruiting tool that helps you to source and place more candidates in the least amount of time and with minimal resources. You can source and import resumes from almost any source on the Internet and you can build your candidate pipeline in no time.

ResumeGrabber JobSuite helps you to import resumes from networking sites, search engines, job boards, PC folders and Outlook Email folders as well.

What’s more, you can find missing email and phone numbers of your candidates and reach them instantly.  

Download ResumeGrabber JobSuite today and try it yourself

 

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