How B2B Lead Generation Companies are leveraging tools to Increase Revenues

Why would a B2B LeadGen company buy a LeadGen tool? 

That's what we asked Launch Leads when they bought LeadGrabber Pro. Read on to find out what they said…

Launch Leads provides USA-based outsourced Lead Generation & Appointment Setting Services. They cold-call a targeted list of decision makers and schedule appointments with qualified companies on behalf of their clients. Clients give them a B2B industry list of companies to target.

Previously, their LeadGen team would map out the decision makers manually and then cold call.

Launch Leads tried the LeadGrabber tool to automate this LeadGen process. Now the LeadGrabber tool maps out the decision makers, while the team simultaneously focuses on calling.

1-Don Markland Product Screenshot

This gives Launch Leads several advantages, the most important ones are:

  1. Serving multiple clients, in parallel: While the LeadGrabber is mapping out decision makers for one client, the team can focus on calling for another client
  2. Shorter turn-around time: The LeadGrabber can run overnight, so the team can start calling early morning, the very next day.

LeadGen tool- Launch Leads

Launch Leads were able to

  • Serve 30% more clients than before.
  • Increase Sales Revenue by 25%
  • Save hundreds of man-hours per week

Are you also looking to jump-start revenue this year?

Download LeadGrabber today and give us a call at (408) 516-4566

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Tools a recruiting company owner used to build candidate pipeline 5x faster

Every now and then, it feels Great to speak to customers who have been with us,… like, forever…!

That's why we were pumped to chat with Doug Franklin. Doug's executive search firm, Epic Business Strategies, has been using eGrabber's ResumeGrabber and ACT ever since he started business in 2004! So we just “had” to get this story out.

Doug's firm specializes in "difficult-to-fill” positions in Sales/Marketing, Engineering, Supply Chain and Logistics domains. He dominates the retained search and recruiting of mid to senior level positions, in his niches.

Here's what he does to build his passive candidate pipeline 5x faster (1:40 secs audio)

 

Simplify your resume import from social networks and job portals.

Download Free Trial of ResumeGrabber 

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Engaging your C-Level Decision Makers via LinkedIn

As marketers, we use several methods to initiate dialog with prospective customers – cold calls, email campaigns, references, collaterals, etc. However in the recent few years, LinkedIn, if understood in the right way has emerged as the most frequented method to reach B2B prospects – especially if they are C-Level decision makers. The best part is there are no gatekeepers, no unmonitored mail boxes, no middlemen. You can engage directly with the decision maker. 

Identify LinkedIn Groups

Your decision makers are all over the place. A wise method would be to identify groups they are likely to be a part of. You should have a look at the group statistics, discussions, member demographics, profiles etc. Once you decide that this is the right group, join the group, participate in discussions, like or respond to their comments (please be honest), share your ideas, insights and thoughts. It is worthwhile to invest time and resources in identifying the forums where your C-Level decision makers are likely to be present. Read through their profiles and try and understand what their pressing business challenges could be. Share with them a tip or two from your knowledge bank which you feel they may find useful. Give a feeling to your prospect that you indeed understand their business situation and may be able to help them address the same.

You may find a C-Level Executive saying " Hey, can you tell me more?". Here is your chance. Go for the kill.

Sending Messages to Group members

When you join a group, LinkedIn allows you to send messages to the members of the group. You can narrow down your search based on title, region, company size etc. These are your prospects. Tell them you are interested in connecting with people like them (C-Level Executives, Business Managers, Start up Entrepreneurs etc.). Ask them if they would be interested in connecting with you.  Try and guess what their business challenge could be. Send them an article or knowledge bite that you think can help them combat that.  Maybe an article that subtly talks about how a product or service that you offer can help them address a challenge. At some point, they are likely to ask " Oh, I didn't know this, how about a quick chat?". Here is your chance. Remember, a C-Level professional is hard pressed for time and any small bit of knowledge that can help him address a business challenge is always a reason good enough for him to engage in a dialogue with you.

There is a catch

All of the above is easier said than done. The reason is simply because most C-Level Executives and business professionals may also treat LinkedIn more as a networking forum than a business place. You may find people telling that they do not believe in offering or accepting business propositions on LinkedIn solely as a matter of principle. Another reason is because LinkedIn profiles are usually tagged to personal email address which is accessed usually over the weekend (not in for any serious business then). The best way to reach them is to establish the initial contact over LinkedIn and continue the dialogue over a phone or on their business email. At least there is a recall. Also remember, there may be some closed groups where your request for membership may be pending approval for quite a while.

eGrabber's tools

eGrabber has invented tools that can actually help you in making the process of engaging with C-Level decision makers easier and meaningful. Our tools can get you their business emails and phones. That way, your time to find contact information of your prospects is cut down.

Click Here to Download a Free Trial Version of our tool. Experience it yourself.

Use LinkedIn to establish your initial contact and thereon continue your serious business over email/phone.

Happy Selling!!!

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